American Greetings | not alone

American Greetings wanted to encourage people to not just give cards on big occasions. So we decided to show that small gestures can mean something big to those who need them most – like couples dealing with infertility. The ad got 74 million earned PR impressions and a lot of great press.

Press

'Not alone' How one ad is addressing the isolation of infertility _ HerFamily.ie2.png

A small gesture consoles a struggling couple in American Greetings spot _ Campaign US.png

A Video Sheds Light on What Infertility Is Really Like – Kveller.png

Ads Are Shifting From Aspirational to Honest in Their Portrayal of Parenting – Adweek.png

American Greetings Ad Captures The Emotional Journey Of Infertility _ HuffPost.png

American Greetings Addresses Infertility Struggles in Tear-Jerking Ad - Video - Creativity Online.png

American Greetings and the Market of Sadness _ Fatherly.png

American Greetings Infertility Commercial _ POPSUGAR Moms.png

American Greetings Takes on Infertility In Its Latest Card Campaign for Millennials – Adweek.png

Anyone Who's Experienced Infertility Will Relate To This Powerful Video.png

Screen Shot 2018-03-03 at 2.13.10 AM copy.png

Screen Shot 2018-03-03 at 2.23.42 AM copy.png

She Gives Her Friend A Card So She Knows She's Not Alone.png

Why Barker’s Sandi Harari Loves American Greetings’ Infertility Spot - MullenLowe Group - Adforum.com copy.png

Women Who've Faced Infertility Are Celebrating This New Ad _ CafeMom copy.png

Credits
Agency: Mullen Lowe
CD: Andrea Mileskiewitz, Blake Winfree
Senior Art Director: Pier Madonia
Copywriter: Macie Soler-Sala